―"The most common reason for startup failure is lack of product-market fit. （…中略） The market is full of complexity, and the ideas and practices in it go through an evolutionary process. Because of this, the industry-standard practices (business models, features, offerings, prices, etc.) are the ones that have survived constant tests and pressure from the market. One should not discard them lightly.
―"In fact, while the field of innovative tech startups is by definition the most progressive in the world, it pays dividends to be able to adopt a conservative mindset while sailing these waters. The time-proven industry-standard practices are your anchor of safety that helps you experiment with the opportunity but also the danger of true innovation.（…中略）.The majority of early-stage startup work boils down to finding if your innovative idea and product is viable and needed, and if the feedback from the market is negative - to iterate and pivot until your idea transforms to meet the real needs of the market."