Marketing support consultancies Ten Proxy and Wellco International Launch an Advanced Crowdsourcing Service “mothership for marketers (mo4ma)" to Connect Marketers and Organizations

18.10.06 04:02 PM By s.budo

New "mothership for marketers (mo4ma)" Services for Successfully Developing Unique Products, Services, and Businesses by enabling Connection, Cooperation, and Collaboration between Marketers and Engineers across Industries and Organizations

Tokyo, Japan, October 4, 2018 – Marketing consultancies Ten Proxy Co., Ltd. and Wellco International Co., Ltd. announced today that they jointly launched a crowdsourcing service “mothership4marketers (mo4ma)”, which is an advanced open innovation and co-creation platform to connect marketers with organizations.

The mo4ma platform openly and dynamically connects organizations with external marketing professionals, designers, IT engineers, consultants, and analysts to develop new businesses, products, and services. The platform also provides a completely new approach to open development, which lead to higher success rates and shorter development time. This drives management innovations in companies with a large affiliated group or companies engaging in value chain partnership.

The mo4ma services are comprised of three frameworks: Connection Framework, Cooperation Framework, and Collaboration Framework. In implementing open development projects, “role-based model”, “organizational structure model”, and “design process model” were defined in order to allow these three frameworks to function effectively. This helps build shared awareness among the project team members.

Connection Framework

The Connection Framework provides an open development community where external marketing specialists, designers, analysts, and IT engineers can take part in development projects.

　•Take advantage of skills and knowledge of the right marketing professionals in every phase of the development
　•Receive objective unrestricted evaluation and reviews from a third party
　•Collect and evaluate a wealth of unexpected data obtained through idea generation across organizations and industries
　

Cooperation Framework

The Cooperation Framework provides a process management environment in product development project organizations.

　•Use a Work Breakdown Structure (WBS) and a task-member assignment model

　•Use online communication tools such as chat, shared file system, and electronic conference
　•Use project management tools and receive Project Management Office (PMO) support

Collaboration Framework

The Collaboration Framework offers seminars on a variety of designing methods associated with every development process.

　•Use a variety of templates for business/design methods

　•Receive support for template customization
　•Join the knowledge-sharing community to leverage knowledge accumulated though the applications of various methods

mo4ma Services Framework

Pricing

The mo4ma services are offered on https://www.mo4ma.org and the pricing is based on the scope of development projects. Please visit the website for more information.

Targeted Users

The open frameworks of mo4ma services for developing new products, services, and businesses are designed for a wide variety of organizations including private companies, non-profit organizations, and local governments.

♦Examples of development organizations:

　•Manufacturers of cars, electronics/mobile devices, clothing, foods, game software, and products for B2C marketing

　•Suppliers and distributors

　•Service companies such as financial, education, healthcare, entertainment, IT, construction, and software service providers

　•Startup ventures, organizations engaging in the sixth industry

　•NPO and NGO organizations, project organizations managed by local governments, consortiums, research groups, joint project organizations managed by industry, academia, and government

Any external marketers engaging in development projects ranging from marketing managers to customers can join the mo4ma community. The registration is open to any individuals regardless of their age or employment status such as full-time/part-time/temporary/retired employees, freelancers, self-employed individuals, and independent consultants/professionals.

♦Examples of marketers

　•Marketing/corporate planning/product development/project manager

　•Marketing analyst, product marketer, product designer, innovation designer

　•IT engineer, idea generator

　•Marketing facilitator, customer, supplier, distributor

Expected Impact and Marketability

There are more than 500,000 mid to large companies in Japan and the majority of them will need to develop new products, services, or businesses using the latest technologies at some point in the future. If marketing professionals engaging in the product development of those 500,000 companies can connect with each other, it will become possible to develop new products and markets that are tailored to the needs of a new society.

Contact Information

　♦Ten Proxy Co., Ltd.

　The Peak 4th Floor　

　2-50-13 Nakamachi 　

　Meguro-ku, Tokyo 153-0065

　Phone: +81-3-6412-8780

　Email: info@tenproxy.co.jp

　Established: 1996

　Business description: Business/product/service development consulting, web consulting, and information systems development/operation services

　Please visit https://tenproxy.co.jp and https://robobakkon.jp (“robobakkon” marketing project for robotics products and services) for more information.

　♦Wellco International Co., Ltd.

　Harajuku Toyu Building 8th Floor　

　6-8-9 Jingumae　Shibuya-ku,

　Tokyo 153-0001

　Phone: +81-3-6418-5519

　Email: info@wellco.org

　Established: 2003

　Business description: Marketing research, group interview room rental, and marketing consulting services

　Please visit https://wellco.org and https://wellco.jp/english for more information.